Website Evaluations

Expedia might be one of the few travel sites that doesn’t confuse customers. The reason why it works well is because it is organized and has the most relevant information and or links on the home page. When someone enters this site, there are many options for that person to navigate to and from without any conflicts. Having the other (relevant) links that people will most likely create a new search for their search engine on one common page is convenient for users. It also plays a major role in the person(s) decision on how often he or she will use that website for trip planning. What also works are the links to different versions of the site for different countries.
Travelocity is another popular travel website; however it is debatable on whether or not their search style is effective. Although Travelocity is similar to Expedia with the links to trip related searches, it is different in that one search can direct you to a page that shows for example, flights from different airlines that are on other travel websites. It is as confusing as it sounds. It may be good because it allows the customer to compare each deal but in the same breath it is forcing customers to multitask on that one page. The website’s homepage should not be as long or as thorough as it is, it would be good enough to have some popular suggestions with a few images and links, and also have the rest of the information sorted and imbedded with a pertinent link(s) to provide a neater website.
The NewYork Post is a sleek website in the sense that it contains a lot of information, but it is condensed rather than disbursed sporadically throughout the entire site. On the homepage there are only a few stories highlighted, and when the reader hovers over the top left corner he/she can see the other sections they can choose from. It is painless to maneuver through an organized News website rather than to be overwhelmed with a lump sum of News stories all at once.
News 12 compared to The New York Post contains a lot more on the homepage. One element that works is that the page is organized, it is sorted by classification which helps when trying to filter through the stories. What doesn’t really work are the multiple power ball/ lottery advertisements. Given the audience it is understandable why there are so many ads for the lottery.
Pandora is a free personalized internet radio. The website is neat and easy to navigate. After logging in, the first page always displays the station the user was last on and plays the music from that station, while the other stations are the left-hand side for quick access should the user decide to change the station. On the top of the page there’s a link to the “My stations” page where the user can see all of their stations, a “create station” bar which is search box for stations and on the top right there is an icon for the user’s profile and account settings. This is one of the most simplistic formats for a website.


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