Website Evaluations
Expedia might be one of the few travel sites that doesn’t confuse
customers. The reason why it works well is because it is organized and has the
most relevant information and or links on the home page. When someone enters
this site, there are many options for that person to navigate to and from without
any conflicts. Having the other (relevant) links that people will most likely create
a new search for their search engine on one common page is convenient for users.
It also plays a major role in the person(s) decision on how often he or she
will use that website for trip planning. What also works are the links to different
versions of the site for different countries.
Travelocity
is another popular travel website; however it is debatable on whether or not
their search style is effective. Although Travelocity is similar to Expedia
with the links to trip related searches, it is different in that one search can
direct you to a page that shows for example, flights from different airlines that
are on other travel websites. It is as confusing as it sounds. It may be good because
it allows the customer to compare each deal but in the same breath it is forcing
customers to multitask on that one page. The website’s homepage should not be
as long or as thorough as it is, it would be good enough to have some popular
suggestions with a few images and links, and also have the rest of the
information sorted and imbedded with a pertinent link(s) to provide a neater website.
The NewYork Post is a sleek website in the sense that it contains a lot of information,
but it is condensed rather than disbursed sporadically throughout the entire
site. On the homepage there are only a few stories highlighted, and when the
reader hovers over the top left corner he/she can see the other sections they
can choose from. It is painless to maneuver through an organized News website rather
than to be overwhelmed with a lump sum of News stories all at once.
News 12 compared
to The New York Post contains a lot more on the homepage. One element that
works is that the page is organized, it is sorted by classification which helps
when trying to filter through the stories. What doesn’t really work are the
multiple power ball/ lottery advertisements. Given the audience it is
understandable why there are so many ads for the lottery.
Pandora
is a free personalized internet radio. The website is neat and easy to
navigate. After logging in, the first page always displays the station the user
was last on and plays the music from that station, while the other stations are
the left-hand side for quick access should the user decide to change the
station. On the top of the page there’s a link to the “My stations” page where
the user can see all of their stations, a “create station” bar which is search
box for stations and on the top right there is an icon for the user’s profile
and account settings. This is one of the most simplistic formats for a website.
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